The advent of the internet has exposed novel vistas for doing business. According to a survey, India will have around 500 million internet users by 2017. This creates a remarkable opportunity for businesses to market their services and products to a growing population of internet surfers.

The internet has brought alongside it newer ways of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral, do not work on the internet.

Inbound or internet marketing, is marketing on the internet or in the digital sphere. It takes into consideration things like page rankings in search engine searches, advertising on search engines, banner ads on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target the audience a particular business really wants to serve ads to.

The need to market products and services online has given rise to a new industry – the internet marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They often employ a specialist team of domain experts browsing engine optimization (SEO), search engine marketing (SEM), social media (SMM) and social media marketing optimization (SMO).

Digital marketing company service noted that 34% of the companies surveyed had a digital marketing strategy and 16% companies said they use internet marketing on and off. An astounding 50% of the respondents said they do not have a defined strategy for internet marketing. These numbers suggest that you may still find businesses that have not been exposed to the awesome capabilities and powers of internet-based marketing.

It really is imperative for Indian businesses, in particular, in this age to realize the importance of having an integrated online marketing strategy if they desire to survive in an extremely frenzied and competitive market. Without the help of Digital Marketing Services, they fall short of creating a technique and face the dangers of seeing themselves become directionless. They will never know their online market share, their market share will undoubtedly be gained by existing and start-up competitors and they’ll never have a robust online proposition.

A Digital Marketing Company in India can help businesses harness the energy of a robust web-based online marketing strategy. The application of novel platforms just like the social media can be quite a game changer as more and more people are using them to activate with brands. It is an excellent spot to gain followers, build relationships them and serve them relevant and helpful content. Once they become loyal brand followers, targeted ads are served in their mind to convert them into customers.

Online marketing is the present and the near future. Businesses staying away achieve this at their own risk. It’s worthwhile to climb on to the digital bandwagon while the time is right.